Category Archives: TV Commercials

Bowl For Kids Sake

BBBS BTS Comp SMAperture Pictures was recently invited to team up with Rich Tolsma Productions(http://richtolsmaproductions.com) and MG Pictures(http://www.mg-pictures.com) to help produce a series of spots for Big Brothers Big Sisters of Southeastern PA.

The spot Aperture Pictures was primarily responsible for brings all five coaches of the Big Five basketball teams together for a coaches challenge – Bowl For Kids Sake.

Due to scheduling restrictions, the coaches were all shot separately against green screen, on their respective home courts, and composited together in post.

The footage was acquired using Aperture’s Arri Amira and was composited in After Effects. Trapcode Particular was instrumental in providing the smoke and Element3D extruded the team logos.

Editing was completed is FCPX.

The completed spot can be seen at https://vimeo.com/aperturepictures/bowlforkids

For more information on the BBBS Challenge, visit big5bowlforkids.org

Photos courtesy of James Copes

 

Babies Everywhere

In September, Saint Peter’s University Hospital in New Jersey began airing a number of tv spots for both their Gianna Center for Women’s Health and Fertility and their neonatal services. Produced with SGW of Montville, NJ, and Philadelphia Post, the spots depict “newborns” being air dropped by storks and infants bursting forth from a wonderfully fertile cabbage patch.

The children were photographed against green screen and later composited in Adobe After Effects with backgrounds and 3D elements created by Hal Meyers of Versatile Visions.

The spots were produced by John Anthony of Philadelphia Post, photographed and edited/composited by Christopher Landy.

Original music tracks were composed by Jim Boggia and produced by John Anthony of Philadelphia Post.


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